Evaluation post question 3 (video)

The purpose of audience feedback is to allow the artist or creator of the music video to make the necessary changes and take feedback on board for future purposes and work so they can keep up with the audiences demands and ever changing requirements. One way of receiving audience feedback is through the use of YouTube comments. YouTube is a good way of receiving audience feedback as it allows all audiences to have their own opinion on the music video, not just the minority, and it shows the most popular comments so the artists know what changes to make. It also shows what positive and negative feedback the artist can receive so they know what necessary changes to make and how they can make their target audience happy. As well as using questionnaires, focus groups, professionals feedback and vox pops for audience feedback and opinions. I used YouTube by uploading the rough cut of our music video and having people with a good and knowledgeable media understanding to give their feedback.

One positive comment I received was that it had a good clear narrative with good transitions to support it. This shows me that I was successful in creating a conventional and relatable storyline for my audience and will not have to make changes to this, however the negative aspect was that I could use more editing techniques at the begininng of the video. This allowed me to identify what wasnt succesful with and plan what conventional and proffesional techniques I could implement into the video to make it more succesful. I then done this by adding a fade transition at the end of all of my shots as it made it look more realsitc and added a smooth and subtle effect before the start of a new scene and the 'dream' filter on some fillar memories so audiences could identify the storyline better and what shots were meant to be the current date in the video, as well as giving it a natural and innocent feel that indie artists tend to portray. Another comment I recieved on my music video was that what I done well was engage my artists character with my audience and show a lot of emotion. This showed me how I was succesful in my filming and concept of the video, however the constructive comment I recieved was that I needed to include a variety of different preformance shots. I therefore went away and shortened the preformance shots I already has in place by replacing the order and strucutre of my video and filmed a number of different preformance shots in conventional settings that combinated with what the audience want to see and the concept of my video so I use the picnic scene and open park as this featured in my narrative and created a passionate and conventional feel for my audiance.

I feel having made the neccasery changes to my video that it is now more succesful and proffesional as I have combinated it more with my audiences prefrences by taking them all on board and got rid of all the mistakes and unconventional scenes or shots that was preventing the success of the video. I have also learnt from my audience feedback that it is vitally important in making the product more conventional, both in the music industry and my media product as the audience are the people who make it more succesful and go far so it is important to include what they want to see. As a media producer, the comments I recieved made me feel as though I created a proffesional and realsitc media product and the criticism I recieved was only constructive in order for me to become more in touch with my audiances demands and expectations. If i was working in the music industry then this feedback would help me by outdoing my competitors and becoming more relatable and popular with my target audience.