Individual magazine advert

Individual Magazine advert

Magazine adverts are vital when promoting an artists album as they are seen as highly successful and popular forms of marketing. Advertising a magazine advert is seen as a form of cross media and are used to get across the product the artist is promoting, e.g an artist, song, album or product as a way of getting their target audience or consumers to get involved and take a liking into that artist and their work. By promoting their media product in a magazine, this means that the artist is able to reach a wider target audience from the people who already read that chosen magazine and people who listen to her genre or a similar genre of music. This is effective as the artist is able to build a larger following and expand her target audience for future albums or songs, allowing her to add a lot more conventional features and scenes to her songs that her new target audience can relate to and give her a bigger name and reputation in the music industry. It is a good form of promotion as magazines are a popular for a lot of music fans and there are some major companies and magazines that are artist can use such as billboard, rolling stones and Q which have many features on mainstream artists, as well as small indie independent artists such as my own one, Kerry. This is a good from of promotion and very effective for independent artists as they are able to expand their popularity and reputation once again. For our own music video, we will create a magazine advert of out own for our artist, Kerry. The features we will plan for this is what colour schemes, camera shots and iconography we will use in order to make it as successful and conventional to the indie genre as we can. It will also need to be suitable for our chosen magazine and have consumers and audiences relate to it and hooked on it to take notice of the information on hand. 

There are many elements that we need to take in to mind when planning our individual magazine advert, including the colours, codes and conventions of the genre and many more, all of which that have connotations that are conformed or subverted to the indie genre. The first element I have used in my magazine advert is colour. I used a variety of different colours in my magazine advert, including red, blue, dark colours such as grey and black and our main colour scheme, red. The blue used in my advert is displayed on her dungarees and is used in order to bring out the bright, extravagant colours of her character and her clothing. The colour blue is also a connotation  of peace and confidence therefore giving her audience a true representation of her character. The dungarees are also partly yellow, as well as the image of the sun in the corner as the colour yellow expresses joy and cheerfulness. This is conventional to the indie genre as it shows indie artists and their style of music as having a bright and cheerful side towards it, despite its usual dark and miserable concepts. Our main colour scheme used for this advert is red and this is because it is the colour we want audiences to identify our artist and the colour that best describes her character. This is because the colour red shows danger, passion, style and romance, all clear characteristics that my artist will show in the music video and that are used to support the narrative. The colour red will be used in my magazine advert to show the heartbeats across the page, making it stand out and identifying the advert as exciting and energetic.

The conventions of the indie genre I have used in my individual magazine advert include the image of our artist, the heartbeats displayed across the poster and the small pictures that make up the artists face.  The close up picture of the artist is conventional to the indie genre as it allows the audience to focus on her facial expressions and emotions whilst making the artist the centre of attention. The audience can relate to the artist through this convention as they can relate with her sad expression and will feel curious as to how the song and music video will plan out. This is also conventional to the indie genre as indie artists like to be the centre of attention and we often expect them to be very open and expressive in through different micro elements and marketing work such as adverts. Another code and convention used in my magazine advert is the heartbeats displayed across the poster. The heartbeats are a connotation of the ups and downs in the artists relationship and her split personality where at one point she is loving an her relationship is in a good place then at other times she is beginning to show cracks in her relationship and a more dark and mysterious side to her character. This is both conventional and subversive to the indie genre as she is showing a dark mysterious side towards her character yet she is a bit of a wild child and sways towards the pop genre with this advert showing her as subversive. In terms of layout and design for this magazine advert, we have the image of the artist displayed in full to the left of the poster showing that she is the centre of attention and the main focus of the advert. The other key parts of my design and layout is the name of the artist, song and album displayed in big bold black font to the right of the picture and is another stand out element for the audience to focus on. Another feature of my magazine advert are the heartbeats displayed across the advert in red and the beams of sunlight coming into shot in the corner are displayed there in order to add a bright light filter to the advert and make it more conventional and relatable for the audience. This is because it portrays both the artist and the advert as having a bright and joyful side.

Lastly, the typography and language of my magazine advert remains the same for the artist name, album and name of song and is designed in order to appeal to my target audience and look conventional to the indie genre. The style of writing I have chosen, my typography, is to have each piece of information displayed in big bold writing with the end of letters having a sharp line across them to give it a further dramatic and stand out effect. it is also displayed in capital letters and is bold in order for the audience to remember what they have seen and in order for the details about the advert to receive more recognition and be recognised on a worldwide scale, not just for her target audience. In terms of language, the information we have displayed on the advert is my own artists name, 'Kerry Boyne', the upcoming album name, 'memory lane', her new song, 'panic cord', and the extra detail given, 'upcoming 2015'. All of this given information and language is conventional to the indie genre and common with music magazine adverts as the artist wants to make as big as an impression and impact they can with their music and magazine adverts are an influential marketing and promotional way of doing this, as well as presenting their own character at the same time.

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      In conclusion, I found planning my individual magazine advert useful for when taking my pictures and using photoshop as it allowed me to gather an understanding on what micro elements will be going into my pictures so I was able to plan them and get them ready and have a picture in my mind of what i wanted to take before i got them making it much easier for me when putting together the real thing. For example, I knew what colours of the outfit the artist was wearing before I took them and already knew they were conventional so I therefore was able to plan this and tell my artist what they had to wear. It also helped with photoshop as I then knew what i had to find and what I had to do to make it conventional. This also makes photopshop easier to use as i know what I'm creating and looking for. I know feel as well that I'm more aware of the pictures i need because i now whats conventional in each micro element and more about the indie genre.