Planning editing techniques

Planning editing techniques 

Editing styles are essential to planning a music video as editing techniques are what make the whole video and all the other micro elements come together. They are used to form and put together different camera shots and techniques, to express and add effect on different aspects of mise en scene and are essential in expressing the lighting and colour of a music video as most lighting and colour techniques seen in music videos use editing. This is used when we see a colour filter is added to a shot, something I will personally use in my music video, or when we see the transition between the lighting of two different shots or settings in the music video. Post production of a music video is also primarily the editing stage and is used to help give the video a perfect flow and helps add the conventional feel towards the videos cinematography and music genre.

One editing technique we will use in our own music video is camera recording filter. This is where we will add a filter on to the chosen shot when editing where you can visually see the details of the camera on screen so it is perceived to the audience as the artist or another character in our narrative is filming themselves. We will use this editing technique when we see the artist filming the boy during the park scene to help support a POV shot and where the random stranger who disrupts the relationship, myself in the narrative, is asked to take a picture of the couple. This is conventional as it helps to show the artists life and her take and view on things as we the audience are able to feel like we are in the narrative ourselves and are experiencing what she is experiencing. This editing technique is also conventional to the indie genre as it shows creativity and low production values as it is not a highly advanced or expensive editing technique however helps to portray a lot of emotion. This editing technique also represents the artist as creative as she is able to make her own video and create her own memories whilst showing her loving and warm side as she is able to make the most of the situation and make something simple loving and bring the couple closer. The audience are able to relate to this as they see the artist as down to earth and just like them.

 Another editing technique we will use is fast paced editing. This is where the shot is sped up and it shows a transition of many different shots and micro elements. This technique will be used at the end of the narrative when our relationship between the couple breaks down and the girl, our artist, is throwing pictures and souvenirs around whilst looking at them in a depressing and angry way. It will also be used to start of our narrative where we will film  the clouds in the sky moving at a fast pace to set the tone of the video and begin our narrative scenes. This technique is conventional when we see the couple breaking up as it is a connotation of how the artists mind is racing and she is all over the place, not knowing where she is. It also matches well with the fast paced moment of the song and tone of the music. It also shows how quickly the relationship went wrong and how the couple. particularly the boy in our narrative were quick to rush things and helps to pin point where they went wrong and why it all fell apart. This editing technique is conventional to the indie genre as it helps to portray a lot of emotion in the scene and indie artists tend to have a lot of relationship  problems and struggles highlighted in their music videos, much like our artist. It also is used to represent my artist as loving and isolated as she is seen playing with her boyfriend, play fighting etc and then all alone throwing memories onto a fire. This technique represents our artist as confused as she is ripping everything up yet still feels love and emotion of the boy and mind boggled as she is lost and in a bad way in the scene. The audience are able ton relate to the artist through this as they see her as having shared experiences with them and feel her pain and emotion.

The third editing technique we will use in our music video is a montage. A montage is a collaboration  of shots and editing techniques that have been used in the music video and are all shown in one passage of the video. In theory, our whole music video is one big montage and memory of when the couple were happy and together, however we will evidently use the montage technique to filter memories between the couple after the souvenir memory. These filler memories and the main montage will contain shots of the couple arguing, shots of alcohol bottles and pills to show what was a big cause of the break up and other shots of conventional and high end settings such as shots of London looking busy and nice and then London looking run down as a connotation of good vs bad, something expressed in my narrative quite frequently. Using this montage represents my artist as having a highly emotional character yet very dramatic as the clips used show some extreme and dark moments of the couples past. This is conventional as it represents the development and breakdown of the relationship in one passage giving our audience a clear representation of the narrative and the breakdown between the pair of them. It is also conventional to the indie genre as a montage is a good way of expressing a number of different emotions and feelings amongst the artist and is a way of showing a number of different micro elements, which indie artists tend to use in their videos to give a number of different representations of themselves. This editing technique represents the artist as sentimental as she is looking broken and is experiencing heart break.

The final editing technique we will use in our music video is shot reverse shot. This is where we see a back and forth representation on the artist and her boyfriend talking to capture the emotion of both party's and to give a full image and representation of mise en scene for the audience. Shot reverse shot will be used in our video when we see the arguments between the couple in the pub and when we first see the couple together during the bonfire scene, cuddling with each other. This is to show the couple in a happier time and a more depressing time to show the contrast in emotions between both conversations and how the same technique can be used to express different moments of our narraitve. The technique will be used in both scenes at the start and end of the narrative to show the comparison in emotions between them and how they were happy and loving towards each other at the start of the video to arguing with each other and falling out towards the end. It helps to represent my artist as a loving and down to earth person who cares about her boyfriend and relationship and is at a happier time when acting loving with her boyfriend and when they were both on good terms. This is conventional as it expresses a number of different emotions and feelings the couple has towards each other and is conventional to the indie genre as indie artists often portray a number of different characteristics and representations in their videos. This technique also helps to represent the love between the couple as well as the changed character of the artist and how she is loving yet heartbroken at the same time. The audience are able to relate to the artist through this as most relationships, particularly at the artists age and her target audiences age, break down at some point and it is not all love and happiness. From this, the audience will be able to engage further with the artist and be more interested in her and her music making my artist more conventional and realistic so we receive better feedback. 

In conclusion, I feel that my editing techniques will help the music video to build a relationship with my target audience as the audience are able to witness the emotion and effect portrayed in each individual scene and are able to view different sides to the video through a series of different editing techniques. For example, when they witness the montage technique they may feel drawn to the emotion of the video and the artists background whereas when they see the shot reverse shot they will be hooked on the narrative and focus more on whats happening with the song lyrics and matching visuals on screen. I will also be able to build a relationship with the target audience through my editing techniques as it will with the use of a variety of complex techniques, I will be able to create a more successful and conventional video making the audience for hooked and interested in the video.